President Trump subpoena’d the Fed Chairman.
NEWS TO KNOW
So Jerome Powell made a video and went public (YouTube).
Trump wants faster, lower interest rate cutes for economic stimulus.
The Fed has always stayed independent and made their decisions to 1) maximize employment and 2) minimize inflation.
The Fed has cut rates but not as fast as some would like.
High growth tech companies flourish most when rates are low.
Story is just heating up…
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AI Makes Bad Sellers Worse. Great Sellers? Untouchable.
Here’s what nobody’s talking about: AI is creating the biggest performance gap in sales we’ve ever seen.
And it’s not going the way most people think.
Everyone assumed AI would be the great equalizer.
That it would lift up struggling reps and make everyone more productive.
Turns out, it’s doing the exact opposite.
The AI Mediocrity Trap
AI is becoming synonymous with slop. Generic emails. Cookie-cutter outreach. Prospects can smell it from a mile away.
We’re already seeing “this feels AI-generated” become the new kiss of death in sales conversations.
Here’s the thing: mediocre sellers are using AI to automate their mediocrity at scale. They’re taking that first draft and hitting send.
They’re using AI to do less work, not better work.
And prospects are tuning out faster than ever.
But elite sellers? They’re playing a completely different game.
The Composer vs. Editor Framework
Think about how great sellers used to work. They had to be composers for everything. Every email written from scratch. Every proposal built from a blank page. Every follow-up crafted word by word. It was slow, exhausting, and frankly, a lot of their mental energy went into just getting words on the page.
AI changes the role entirely. Now you can be an editor instead of a composer.
Here’s what this looks like in practice:
Average seller approach:
- Prompts AI: “Write a follow-up email after demo”
- Gets a 6/10 generic response
- Sends it as-is
- Wonders why response rates are tanking
Elite seller approach:
- Prompts AI with a pre-trained GPT or Project
- Gets a 8/10 draft
- Spends 5 minutes adding: the specific concern the CTO raised about their Q4 freeze, the story about how a similar customer handled this exact situation, a relevant data point from the demo they just watched
- Ships an 9.5/10 email that feels personal and thoughtful
Same AI. Same 30-second first draft.
Completely different outcome.
The Business Case Example: Where the Real Gap Shows
This is where you really see who gets it and who doesn’t.
Building a business case used to take 2+ hours.
You’d review call transcripts, pull out pain points, calculate ROI, build the narrative, format everything.
It was grunt work that kept you from higher-value activities.
Now? AI can generate a first-pass business case from your call transcripts in about 5 minutes.
Average seller approach:
- Uploads call transcript to AI
- Gets a business case draft with generic ROI calculations
- Proofreads for typos and obvious errors
- Sends PDF via email
- Moves on to next task
They saved 2 hours and called it a win. But they’re still losing deals.
Elite seller approach:
- Uploads call transcript to AI
- Has a pre-trained GPT or Project build off their best work
- Receives a draft
- Spends 1 of the 2 hours they just saved taking it from good to exceptional:
- Adds industry-specific benchmarks they researched
- Includes a custom chart showing the prospect’s current state vs. future state
- Builds a timeline that accounts for their fiscal year and the CFO’s comment about Q4 budget reviews
- Creates a one-page executive summary tailored to each stakeholder (the CFO gets different emphasis than the VP Ops)
- Designs a printed, bound version for the onsite meeting
- Records a 3-minute walkthrough video explaining the key points
Then here’s what really separates them: they use the remaining time on creative, strategic work that AI can’t do.
They’re calling a reference customer to get a quote specific to this prospect’s industry.
They’re sketching out a custom implementation plan on a whiteboard.
They’re thinking through objections and preparing stories.
Same starting point. Wildly different outcome.
The Depth vs. Speed Decision
Here’s the framework elite sellers are using: AI buys you time. The question is what you do with it.
Average sellers use that time to send more emails. More outreach. More volume. They’re spraying and praying faster than ever.
Elite sellers use that time to go deeper.
They’re taking the 28 minutes they saved on drafting and investing it in going deeper.
Volume vs. depth. Speed vs. quality. Automation vs. elevation.
The Untouchable Advantage
The brutal truth: AI isn’t making sales easier. It’s making the gap between good and great sellers wider than it’s ever been.
Bad sellers are automating their way to irrelevance.
They’re the ones complaining that “prospects don’t respond anymore” and “AI isn’t working.”
They’re stuck in the 6/10 zone, wondering why their numbers are sliding.
Great sellers are becoming untouchable. They’re using AI as a force multiplier for their already-strong skills. They’re editing, not just accepting. They’re adding context, personality, and insight to every AI-generated starting point. They’re faster and better. And they’re reinvesting their time savings into the kind of creative, strategic work that actually wins deals.
Because in six months, the market will be drowning in AI slop. And the sellers who stood out will be the ones who refused to settle for “good enough.”
The choice is yours.
