NEW: GET LIVE COACHING FROM A 7x PRESIDENT'S CLUB WINNER
Your New Home for Proven Sales Training.
Brian LaManna shares the insights, tactics & strategies that have propelled him to 7 President’s Clubs as an Account Executive at top-tier SaaS companies.
Trusted by 21,000+ sales professionals worldwide.
NEW resource
Becoming An AI Native Seller
The foundational course for AEs, SDRs, and sales leaders using AI as a competitive advantage.
Benefits:
- Design your own AI Native Day
- Implement GTM workflows for Claude, OpenAI, & Gemini
- Win back selling time by eliminating admin that isn't serving you
- Apply Brian's copy/paste prompts for follow-ups, call summaries, and business cases
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Free Resources & Templates
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Full Sales Playbooks
03
PODCASTS
Closed Won is your new home for proven sales content & training.
Brian LaManna shares his insights, tactics & strategies that have propelled him to 7 President’s Clubs as an Account Executive.
7x President's Club Winner
As a 7x President’s Club winner at multiple companies, Brian has created proven, repeatable systems to help you win more in your current role.
#1 IN 2023 as Self-Sourced Won @ Gong
Having closed the most self-sourced deals in 2023 at Gong, you can trust Brian’s content to guide you from the first outreach all the way to the contract being signed.
PROVEN SUCCESS FROM SDR → ENT AE
Brian achieved success in both SDR roles, and AE roles. He’s promoted 7 times at Gong alone, and is uniquely equipped to help you find (and keep) success in your sales career.
Community of 21,000 Sales Pros
Over 21,000 sales professionals read his newsletter every week. If that many people benefit from the content - odds are you will too.
TRUSTED BY SELLERS AT THESE FINE COMPANIES
Brian LaManna 🦙
Brian recently took the stage at PayPal’s Enterprise Sales team event in Chicago, where he shared proven frameworks for closing complex deals, building trust with key stakeholders, and driving predictable enterprise growth.
This session underscored Brian’s mission — bringing real-world experience and data-driven strategy to help sellers win more consistently. Whether speaking, coaching, or building playbooks, he’s focused on what actually moves deals forward.
→ Follow Brian on LinkedIn
for daily insights on enterprise sales, deal execution, and leadership.
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Content to help You Towards More Closed Won Deals
Brian’s resources are geared to help sellers in the following areas:
Outbound Prospecting
More Pipeline, less problems. Brian’s methods are modern, effective, and simple for you to copy.
Solution Demos
Discover how to make your demos engaging for your buyers and improve your closing rate.
Discovery
Discover how to make your demos engaging for your buyers and improve your closing rate.
Deal Strategy
Find out how to stand out in your buyers’ eyes and separate from the competition.
Drake Danford
Head of Business Development, Affinity.co
“Brian is every sales leader's dream rep! His relentless drive for greatness, fierce competitive edge, and unwavering ability to consistently crush quotas make him stand out among the top 1% of sales reps. No one can outwork him, and he masterfully becomes an expert in his field to excel at what he does best: value selling. I've learned far more from him than he has from me.”
Kyle Asay
VP Global Growth Sales, LaunchDarkly
“Brian is one of very few sellers that shares real life examples of how he sells while having real life success. I love learning from him and his tips!”
Matt Green
CRO, Sales Assembly
"Brian's one of our featured Thought Leaders for Sales Assembly that runs multiple skill development programs throughout the year. He makes the complexities of prospecting and closing, both simple and actionable. Sellers leave raving about his sessions and their ability to immediately install learnings."
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Actionable sales tips (and some memes) delivered to your inbox every Sunday. Trusted by 21k subscribers. Read in 2-3 minutes.