Closed Won

Menu
Join the Closed Won Newsletter →

The CLOSED WON NEWSLETTER

Actionable sales tips (and some memes) delivered to your inbox every Monday. Trusted by 13,000+ sellers. Read in 2-3 minutes.

01

Free Resources & Templates

Grab Some Freebies

02

Full Sales Playbooks

Explore Playbooks

03

PODCASTS​

Listen Now

Closed Won is your new home for proven sales content & training.

Brian LaManna shares his insights, tactics & strategies that have propelled him to 5 President’s Clubs as an Account Executive.

Read Brian’s Full Story

#1 IN 2023 as Self-Sourced Won @Gong

Having closed the most self-sourced deals in 2023 at Gong, you can trust Brian’s content to guide you from the first outreach all the way to the contract being signed.

5x President's Club Winner

As a 5x President’s Club winner at multiple companies, Brian has created proven, repeatable systems to help you win more in your current role.

Closed $2M+ deals and 250+ meetings

Brian achieved success in both SDR roles, and AE roles. He’s uniquely equipped to help you find (and keep) success in your sales career.

Community of 13,000+ Sales Experts

Over 13,000 sales professionals read his newsletter every week. If that many people benefit from the content - odds are you will too.

TRUSTED BY SELLERS AT THESE FINE COMPANIES

Brian LaManna 🦙

Brian started his journey posting content on LinkedIn to help other sellers. Now, 67,000+ follow him for his sales content.

Follow on LinkedIn →

🦙

🦙

🦙

🦙

🦙

🦙

🦙

🦙

Content to help You Towards More Closed Won Deals

Brian’s resources are geared to help sellers in the following areas:

Outbound Prospecting

More Pipeline, less problems. Brian’s methods are modern, effective, and simple for you to copy.

Solution Demos

Discover how to make your demos engaging for your buyers and improve your closing rate.

Discovery

Discover how to make your demos engaging for your buyers and improve your closing rate.

Deal Strategy

Find out how to stand out in your buyers’ eyes and separate from the competition.

Drake Danford
Drake Danford
Head of Business Development, Affinity.co
Drake Danford

“Brian is every sales leader's dream rep! His relentless drive for greatness, fierce competitive edge, and unwavering ability to consistently crush quotas make him stand out among the top 1% of sales reps. No one can outwork him, and he masterfully becomes an expert in his field to excel at what he does best: value selling. I've learned far more from him than he has from me.”

Kyle Asay
Kyle Asay
VP Global Growth Sales, LaunchDarkly
Kyle Asay

“Brian is one of very few sellers that shares real life examples of how he sells while having real life success. I love learning from him and his tips!”

Matt Green
Matt Green
CRO, Sales Assembly
Matt Green

 

"Brian's one of our featured Thought Leaders for Sales Assembly that runs multiple skill development programs throughout the year. He makes the complexities of prospecting and closing, both simple and actionable. Sellers leave raving about his sessions and their ability to immediately install learnings."

Recent Newsletters

Top 3 Data-Backed Cold Calling Insights + 5 ‘Unsexy’ Discovery Questions, Most Are Afraid to Ask

New Discovery product goes live on 8/20.Will be doing $50 off the first 4 days.Stay tuned for more deets! 🙂 MONDAY UNFILTERED Top 3 Data-Backed Cold Calling Insights Hey folks, Armand here from 30 Minutes to President’s Club. We run the #1 podcast in sales and just released our first book ever: Cold Calling Sucks (And That’s Why It Works). In celebration, we’re going to breakdown my top 3 data-backed cold calling insights from the book, which will answer the following questions: This data comes from 300M+ cold calls

Read More →

How to Get Exec Alignment, in Every Deal + 5 Step Process to Booking Meetings on Linkedin

1st full weekend of football did not disappoint.Nothing beats great Fall vibes. MONDAY UNFILTERED No Exec Alignment, No Trial Never start a pilot (trial) without exec alignment. Too many reps rush prospects into trials without a strong business case, a clear path to purchase, or executive alignment. While pilots are a highly successful strategy to close deals, it’s usually best to “slow down, to speed up.” If the pilot goes poorly, the deal is typically dead. Plus, all the time investment that goes into it. While

Read More →

Handle Any Objection (2-Step Framework So Simple, a Llama Could Do it) + 6 Sales Habits to Live and Breathe

Don’t forget to take care of you this year.Spent the last week in Florida on vacation ☀️Have to fill your own cup before you can fill others. MONDAY UNFILTERED How to Handle Any Objection – 2 Step Framework ​The key to handling the objection, ironically, is not actually trying to handle it. Put yourself in the prospect’s shoes. They just answered a call from a # they did not recognize. While they are confused who is calling, you deliver a crisp pitch. They realize it’s a sales call and just

Read More →

Settings Change (#3 is My Favorite) + How the Best AEs Start Demos

200+ sellers grabbed my new Discovery playbook last week.So grateful to have a platform to help others.More (free) resources to come! 🙂 MONDAY UNFILTERED Small Changes Featuring Keith Weightman, RVP Sales @ Bullhorn Time is your most valuable asset. Learning to use it effectively is a superpower. We’ve all met someone and thought: “How in the hell does she have time for all that?” You know the type: Meanwhile, you’re lucky to get a shower before being slammed with a full day of meetings, emails, slacks, and

Read More →

Introduce Your Competitors (and Compliment Them) + Big News Tomorrow (by me)

Tomorrow is the big day.I’m launching my first end-to-end discovery playbook.50 pages, no fluff, frameworks, exact talk tracks, videos.Most important skill you can learn in sales. MONDAY UNFILTERED Introduce Your Competitors (and compliment them) For almost all sales orgs, win rates are lowest versus status quo. Win rates actually go up in competitive deals. It means the buyer is serious & committed to solving their problem. It feels weird….but lean into that…. Early in the cycle – bring up the idea of evaluating 2-3 competitors. And give them

Read More →

Voicemail Strategy (Why You Do Them Wrong) + LinkedIn Prospecting in 3 Steps

February is a tough month to sell.If you aren’t getting the hot started you wanted, it’s ok.It’s a marathon, not a sprint. MONDAY UNFILTERED Voicemails Still Work (and why you do them wrong) Haters say that people don’t check their voicemail. I agree most people do not. I also agree that a prospect is unlikely to call you back. But there’s a different reason I always leave voicemails. They are super high ROI on the time/effort it takes, versus the payoff. But there’s one major problem.

Read More →

Join the Closed Won Newsletter

Subscribe to our newsletter, & we’ll send you the latest news from Lama

The CLOSED WON NEWSLETTER

Actionable sales tips (and some memes) delivered to your inbox every Monday. Trusted by 13,000+ sellers. Read in 2-3 minutes.