Closed Won

🦙 DTD (Ditch the Deck)

Brian LaManna

June 10, 2024

Read Time: 2 minutes

Mixing it up and sharing my 3 favorite free resources below.
Use each a few times a week on average.
Completely free and zero affiliation.

MONDAY UNFILTERED

📚 – Free Resource: Summarize 10Ks [5 seconds]
📝 – Free Resource: Podcast Search Engine [5 seconds]
💸 – Free Resource: Verify Any Email Address [5 seconds]

FREE RESOURCES OF THE WEEK

One Pager Business Case > 23 Slide Deck

Imagine you’re the CFO at a company.

Responsible for all revenue, expenses, forecasting, reporting, investors, etc.

Booked up every single minute of the day.

What CFO’s Care Most About

CFO’s will only give your champion ~15 minutes.

So don’t set your champion up for failure.

Coaching them through a 23 slide PPT deck that takes 35 minutes to read through will make them fail.

Why Change
Why Change – 6 Principles + Examples

Why Your Company
Why Your Company

Overall takeaways:

Spend 80% of a business case on ‘why change’ and need to invest.

[You’ll uncover this through really strong discovery]

Spend 20% of a business case on ‘why you’ over others.

[This is your unique value prop, tied back to them]

Lose your 23 PPT slides and simplify it down to a one-pager.

My favorite template is Nate Nasralla’s One Pager Business Case, but you can make your own too.



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Actionable sales tips (and some memes) delivered to your inbox every Monday. Trusted by 13,000+ sellers. Read in 2-3 minutes.