Want a surefire way to lose a deal?
MONDAY UNFILTERED
Highlight a premium, differentiated feature, that doesn’t relate to their top priorities.
Solve exactly. No more, no less.
CONTENT OF THE WEEK
🎙️ – Using Your Comp Plan to Guide Deal Strategy [30 min]
📝 – AE that hit 275% in Q1… her 8 keys to demos [1 min]
💸 – “We need a few weeks to socialize it and then we can regroup” … how to respond [1 min]
Avoid These 3 Email Mistakes, As Shared by a Revenue Leader
1. Wasting the important first sentence on meaningless personalization
Calling out basic observations and compliments like the fact that they transitioned roles is not helping you.
Cut to the chase and save the compliments for the P.S.
2. Not providing any insight that the executive doesn’t already know
Don’t just call out an observation that the prospect already knows.
In this example calling out the number of followers they have is not new information.
Go deeper and compare engagement rates with other brands like below:
3. Not using social proof
You likely have happy customer reviews and/or case studies.
Call out specific names of customers that have seen success.
It should be SUPER easy to do and a huge miss if you don’t.
It took me 10 seconds to go on this companies website and find success stories in the example below:
