The LLMs and AI war is never ending.
NEWS TO KNOW
ChatGPT just launched GPT-5 which flopped. Users are revolting.
Now, Cohere announced $500M in funding and is backed by AMD, Nvidia, and Salesforce.
Their angle: No consumers. B2B purpose-built for Enterprises.
With where things are going… that seems smart.
📚 – Maximizing earnings – what to look for in a company
📝 – How to leave voicemails that get results
💸 – How top performers approach deals differently
BEST FROM LAST WEEK
📚 – Driving Sales Velocity Between Meetings on 9/15 with me
UPCOMING (EVENTS, WEBINARS)
| OPPS – Framework + Real Example My “OPPS” email framework has won be over $3M in revenue. It goes like this: O – Observation P – Problem P – P.S. S – Simple CTA |
Here is a “fill in the blank” example of how it looks:
“Hi {first name},
Noticed [observation]
{title}’s share that {problem}
{department} leaders use {our company name} to {benefit}
Ever come across {our company name} before?
Cheers,
{sender first name}
P.S. [personal observation]”
Below is a real example I sent last year:
Subject: aras + revenue brew
Body:
Hey Jonathan,
Saw Aras’ piece in Revenue Brew and really liked his take on forecasting.
The part about shifting to a signal-based model and bringing RevOps in early really stood out. Great forecasting organizations build from the ground up with real data.
That’s exactly what Gong’s Forecasting solution helps with, but in a way most platforms can’t.
Most tools are built on CRM fields that get updated inconsistently, often without context.
Gong pulls in the actual conversations your team is having — calls, emails, meetings — and uses that to surface deal risk, flag slippage, and show whether pipeline momentum matches the forecast.
It also gives RevOps a real-time view of what’s happening across the business.
Open to seeing why CRO’s rave about Gong?
Best,
Brian
P.S. Congrats on starting back in April – Risa spoke highly of you!
An important key is to make this email about them and not the features your solution has:
❌ Gong works by capturing, transcribing and analyzing sales conversations across phone, email, and web….
✅ CRO’s share that as they scale, they lose visibility into their most critical initiatives like ___.
Got asked by 5 different sales leaders for backchannels on previous reps I worked with.
Every company will backchannel when they hire.
Relationships first. Don’t burn bridges.
