The LLMs and AI war is never ending.
ChatGPT just launched GPT-5 which flopped. Users are revolting.
Now, Cohere announced $500M in funding and is backed by AMD, Nvidia, and Salesforce.
Their angle: No consumers. B2B purpose-built for Enterprises.
With where things are going… that seems smart.

NEWS TO KNOW

📚 – Maximizing earnings – what to look for in a company​
📝 – How to leave voicemails that get results​
💸 – How top performers approach deals differently​

​BEST FROM LAST WEEK

📚 – Driving Sales Velocity Between Meetings on 9/15 with me

UPCOMING (EVENTS, WEBINARS)​

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OPPS – Framework + Real Example My “OPPS” email framework has won be over $3M in revenue. It goes like this: ​ O – Observation ​P – Problem ​P – P.S. ​S – Simple CTA

Here is a “fill in the blank” example of how it looks:

“Hi {first name},

Noticed [observation]

{title}’s share that {problem}

{department} leaders use {our company name} to {benefit}

Ever come across {our company name} before?

Cheers,

{sender first name}

P.S. [personal observation]”

​

Below is a real example I sent last year:

Subject: aras + revenue brew

Body:

Hey Jonathan,

​
Saw Aras’ piece in Revenue Brew and really liked his take on forecasting.
​
The part about shifting to a signal-based model and bringing RevOps in early really stood out. Great forecasting organizations build from the ground up with real data.
​
That’s exactly what Gong’s Forecasting solution helps with, but in a way most platforms can’t.
​
Most tools are built on CRM fields that get updated inconsistently, often without context.

​
Gong pulls in the actual conversations your team is having — calls, emails, meetings — and uses that to surface deal risk, flag slippage, and show whether pipeline momentum matches the forecast.
​
It also gives RevOps a real-time view of what’s happening across the business.
​
Open to seeing why CRO’s rave about Gong?
​
​
Best,
Brian
​
P.S. Congrats on starting back in April – Risa spoke highly of you!

An important key is to make this email about them and not the features your solution has:

❌ Gong works by capturing, transcribing and analyzing sales conversations across phone, email, and web….

✅ CRO’s share that as they scale, they lose visibility into their most critical initiatives like ___.

Got asked by 5 different sales leaders for backchannels on previous reps I worked with.

Every company will backchannel when they hire.

Relationships first. Don’t burn bridges.