EXCLUSIVE INVITATION FROM BRIAN LAMANNA
You're Invited to Become a New Member of the Closed Won Club.
Read Below for Full Pricing and Details!
Everything You Get as a Club Member
01
All 4 Best-Selling Playbooks
Instant access to the complete library:
- Modern Outbound (1,540 copies sold)
- Modern Discovery (791 copies sold)
- Command the Cycle (306 copies sold)
- Demo Mastery (263 copies sold)
Total Value: $588 (if purchased separately)
02
Monthly Group Coaching Calls
Live, 30-minute sessions every month where I teach specific tactics and answer your questions directly.
No fluff. No hour-long webinars where I pitch you for 45 minutes.
Just pure, actionable training on the topics that matter most.
Each session covers a specific skill: 1st call discovery, compelling events, email frameworks, objection handling, differentiation techniques, and more.
We’ll wrap with live Q&A where you can get answers to YOUR specific deals.
05
Deal Teardowns + Rebuilds
Every month, I select a member to feature.
You submit your cold email, your discovery transcript, your sequence, or your proposal. I rebuild it on video, showing exactly what I'd do differently.
It's like having a personal coach review your work, except every member gets to learn from every teardown.
Watch the transformation happen in real-time and apply those same improvements to your own motion.
03
Quarterly Masterclass with Top 1% Sellers
Every quarter, I sit down with a seller who's in the top 1% of their company.
No rehearsed presentations. No corporate scripts. Just an honest conversation about what they're doing differently, how they think about their craft, and the specific tactics that separate them from everyone else.
These are the conversations that happen behind closed doors at President's Club trips. Now you get access.
04
Brian AI Deal Coach (24/7 Access)
This is NOT just ChatGPT wearing camouflage.
Brian AI is a purpose-built coaching assistant trained on:
- Every playbook, framework, and template I've ever created
- Every piece of content I've written (public AND private)
- Every video tutorial and coaching session
- My actual methodology and thought process
Use it to:
- Get real-time coaching on your specific deals
- Generate personalized cold emails and sequences
- Prep for discovery calls with AI-powered questions
- Roleplay objection handling before high-stakes calls
- Get unstuck at 11pm before tomorrow's big meeting
It's like having me in your back pocket, available whenever you need tactical guidance.
06
AI Prompt Library
A growing library of battle-tested AI prompts for every stage of the sales cycle. Just copy, paste, and customize to see instant results.
07
All Future Updates
As I refine frameworks, add new content, and discover new tactics that work, you get everything automatically added to your Club pass.
No additional purchases. No "upgrade to get access." If it's in the Club, it's yours.
Here's Exactly What Happens Next
You'll be prompted to download the NEW app upon joining!
Click the button below to open the secure checkout (powered by Stripe).
Complete your payment — your Founding Member rate is locked in immediately.
Check your inbox for a welcome email with login details and your Member dashboard.
Start using everything immediately — playbooks, Brian AI, prompt library, and more. No waiting.
FAQs
Questions? I've Got Answers.
It's my most comprehensive sales training system — combining all my playbooks, live coaching, AI tools, and access to top sellers in one membership. Think of it as having a 7x President's Club winner in your corner, available whenever you need help.
Absolutely. You'll get access to all four playbooks (including any you don't own yet), plus everything that goes beyond static content: live coaching, Brian AI for real-time deal help, masterclasses with elite sellers, and monthly teardowns. The playbooks are the foundation, but the Club is everything you need to be successful.
Brian AI is a purpose-built AI trained specifically on everything I've created. Every playbook, every LinkedIn post, every video, and private content I've never published anywhere else is included. It's not ChatGPT wearing a costume. It knows my frameworks, gets updated every time I post or add new material to it, and can coach you through your specific deals in real time.
Monthly, typically mid-month. I'll announce exact dates inside the Member area. Each call is 30 minutes: focused training on a specific topic. Every call is recorded and available in your Member dashboard in case you can’t attend.
That's what Brian AI is for. It's available 24/7 to help you draft messages, prep for calls, strategize on stuck deals, and more. You also get the AI Prompt Library filled with the exact prompts I use in my own deals that you can copy and use immediately.
No. Due to how much value is immediately available and downloadable, there are no refunds offered. This is designed to be an annual program, and CW Club Members are exptect to commit to the full year. You'll get an email 30 days ahead of your renewal billing date, and you can self-cancel your auto-renew any time if you don't wish to continue as a Member. If you're not comfortable with that, CW Club may not be right for you and we respect your deccision not to purchase.
Still have questions? Reply to any of my emails, I read every one.
Ready to Closed Won Club?
Join 200+ Club Members inside!
NOTE: $200 OFF YEAR 1 EXPIRES JUNE 5th, 11:59 PM CT.
Included
All 4 Playbooks
You'll get immediate access to ALL of Brian's playbooks, including any future updates or new resources that drop while you're an active Club Member. No more additional purchased beyond your Club Membership are required.
Included
Brian AI Deal Coach
Brian AI is not just a ChatGPT or Claude project; it's a purpose-built LLM trained on every piece of sales content Brian has ever produced. Chat with it to get personalized deal coaching based on the material that's propelled Brian to 7x President's Clubs.
Included
Deal Teardowns
Every month, a Club Member will be chosen to submit their email or call script to Brian, where he'll give a personal review of it, and rebuild it from scratch. These sessions are all documented so that you can go beyond just "tactics" and install the thought process that Brian uses daily, and apply that to your sales motion.
Included
Monthly Coaching Calls
Every month, Brian will host a private, LIVE group session on Zoom. Brian will cover a specific topic and reveal all his latest insights on what's working now and how to apply it successfully, so you can win more, faster.
Included
Quarterly Masterclass
Beyond the training materials, live coaching, and Brian AI, you'll join Brian and a featured guest every quarter for a fireside chat. This is where Brian will interview a sales veteran and pull wisdom out of them that can't be found anywhere else. These are the "behind closed door" conversations that 99% never get access to.
Included
AI Prompt Library
You'll get access to Brian's personal AI Prompt Libarary, a living source of the prompts Brian is using to do things like account research, outbound messaging, multi-threading, discovery prep, and so much more. It's like having access to Brian's private doucment on his computer where he saves his prompts.
Included
Future Updates
As long as you're an active Club Member, you'll receive all updated materials, new trainings, and additional content that is added. Beyond that, you'll be tasked with giving feedback on Closed Won Club to shape the direction to maximize the impact on sellers that join in the future.
Welcome!
If you’re a seller that’s looking to get the absolute most out of 2026, this may be the most important thing you read all day. So let me get straight to it...
Why You're Getting This Invitation
You saw my email or LinkedIn post, and clicked. That tells me you're someone that is interested in getting coached by me, but isn't sure if this program is for them. Totally fair!
Let me start by sharing why coaching is more important than ever…
The Gap I Can’t Ignore Anymore (Nor Should You)
Over the last few years, I've watched something troubling unfold.
Reps don’t receive the feedback, coaching, and mentorship they need to win.
And it’s not your fault.
Managers don’t have the time to go deep with you and are constantly firefighting deals.
Enablement is also stretched extremely thin and in some cases - hasn’t sold in years.
My playbooks were built to fill that gap. Based on what feedback I’ve received, they’ve helped…a lot.
But they still leave one problem unsolved:
I can't share what's working in the field as fast as you need to hear it.
90 page playbooks take me ~2 quarters to build. As an Enterprise AE myself, free time is scarce.
By the time I publish something new, I’m already iterating on new strategies and tactics.
Selling dynamics and markets are moving faster than ever with AI.
My Goal: I want you to be at the front of the curve at all times.
The Solution: Closed Won Club 🏆
Closed Won Club closes that loop.
It's the most comprehensive training system I've ever offered. Built to give you access, tools, and real-time coaching I've never made available before.
Here's what life looks like as a Founding Member:
- Instant access to all four of my playbooks ready to deploy whenever you need them:
Modern Outbound, Modern Discovery, Demo Mastery, and Command the Cycle.
This is the complete foundation of everything I teach. As I update these guides, you'll automatically get access to the latest versions at no extra cost. - Every month, you'll join me for a LIVE group coaching call where I break down a specific topic and share how I'm thinking about it right now…going deep on it with real examples and exercises.
This shrinks the knowledge-sharing loop and helps you win more, faster. - Instead of relying on Claude or ChatGPT, you'll have a 24/7 deal coach built specifically for you.
Brian AI isn't just a skin on a common LLM. It's a purpose-built AI trained on every piece of sales content I've ever produced.
Think beyond playbooks: all my LinkedIn posts, YouTube videos, and private documents I haven't shared anywhere else ... all ready to deploy inside your deals.
Ask it questions. Prompt it for real-time message drafts, discovery call plans, follow-up strategies, and more. - You'll get mentorship from other Top 1% sellers in my network. Every quarter, I'll host a fireside chat with top GTM professionals like elite reps, leaders, and C-Suite executives.
Not wanna be sales influencers… I’m talking about the best of the best that you won’t hear on another podcast.
This is your opportunity to learn what's keeping them ahead and uncover insights you won't find anywhere else. - You'll get monthly practical training through Deal Teardowns + Rebuilds.
I'll pick a Member's cold email or discovery call, rip it apart on video, and record myself doing a full rebuild.
Think of it like async coaching sessions based on real examples … possibly yours. - You'll have my complete AI Prompt Library at your fingertips.
The exact prompts I use to leverage AI inside my own deals, ready for you to copy and deploy immediately. All updates included.
And this is just the beginning…
As Closed Won grows, so will the Club.
You'll be on the ground floor, helping shape the direction we go.
Your New Member Offer:
The Closed Won Club would be an incredible value at $3997/year+ for unlimited access.
But when you join now, you lock in a rate of just $997/year for as long as you're an active member.
Just proceed through the checkout using any of the green buttons on this page, and you'll be welcomed by 200+ Club members on the other side!
If you feel called to join me inside, I’d love to have you.
Here’s how to activate your CW Club Membership:
- Click/tap the button to open the secure checkout form.
- Complete the information fully, and submit your payment.
- Look for the welcome email in your inbox to create your account.
Hope to see you inside the Club.
Best,
7x President's Club Winner
Here's why I think this is more important than ever…
Copyright © 2026 Closed Won. All Rights Reserved.
Questions? Email Support Here.
What Sellers Are Saying
I’m an Account Executive early in my career working at Heidi, a health tech company. My company has enabled us to have access to CWC and Brian’s resources to help us grow and develop in our roles.
For me I’m only 1st quarter into being part of the CWC, but listening to Brian’s experience and resources the quality of my deals and conversations have increased dramatically. I feel a lot more confident and even more creative with my approaches to land not only a promising prospect, but a closed won deal as well!
If you’re on the fence… get off it!
Learning from an AE as strong and as experienced as Brian is priceless. He will be able to give you insights you had never considered, and the resources you have access to in CWC, particularly Brian AI, provide you with endless support to grow as an AE in all areas.
It has only been a short time for me in terms of being part of CWC but I can already see a huge difference in my growth.
- Jessica B., Founding Member
"Closed Won Club has been immensely helpful for my career development. Feel like I instantly got put on the fast track after coming back from some extended travel.
ROI is insane and it pays for itself 10x."
- Cole H., Founding Member
"I just bought Brian's disco call guide and it's incredible. I had a GREAT process already that's worked well for years and I still learned a few really smart things I can't wait to try."
- Brendan H.
"Booked 2 meetings my first day using Brian's outbound framework. This is what sales training should be."
- SDR Team Lead
"Been following Brian's content on LinkedIn for well over a year now, and by using his tips/advice from his LinkedIn alone literally helped me go from PIP to 93%, 163%, and 150% attainment for three straight quarters. Having this as a guide will be a game changer for sellers, but for sales leaders too."
- Sam S.