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I won a 3 year deal in 2022 an and I 100% credit a LinkedIn post.
In October, I was scrolling my feed and saw Jacob Karp‘s post about one of his favorite emails.
He calls it “Keeping you in the Loop” and he sends mid-cycle. He uses it to multithread, set additional meetings, and develop supporters:
– 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞 – “Hi [first name], Quick update to keep you in the loop on the conversations I’ve been having with [people you’ve met with]. Summary below: – (Strategic summary) – (Key findings) – (Next steps) I know you’re incredibly busy so hopefully this is helpful. If any of it resonates with you, we can set time to discuss. Otherwise, I’ll continue with emails like this to keep you up to date.”
Response from a CEO:
Kicked Off Internal Conversation
Reminded me of a deal I was stalled out in. CEO responded and we kicked off a pilot the next day. 2 weeks later, signed and business won. Now send the email in every cycle ✔️
MEME MONDAY
If January is your end of fiscal, keep going!
Never say never.
-Brian
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