Closed Won

🦙 It Only Takes Me 30 Seconds

Brian LaManna

July 13, 2025

Read Time: 2 minutes

Meta needs top AI talent for their LLM, Llama, that’s been mid.
So Zuckerberg is dishing $100M pay packages to sign talent.
The top offer so far has been $300M.
Sam Altman (OpenAI) is sick of it and finally spoke out after 6 left.

NEWS TO KNOW

📚 – Brand New: Me with Collin Cadmus 🎙️
📝 – The Flip Side…how NOT to Multithread
💸 – Steal This Pre-Meeting AI Prompt

BEST FROM LAST WEEK

🗣 it takes me 30 seconds

Ok, sorry about the subject line 😂

This subject isn’t sexy. Voicemails.

One of the most debated 30 seconds in all of sales.

Some people say not to bother. “No one checks voicemail,” they argue. “It’s a waste of time.”

And to be fair, they have a point.

You’re probably not getting a call back.

But I still leave one almost every single time.

Here’s why it works for me:

  • It’s quick and easy to do on the fly
  • It takes very little time (30 seconds max)
  • Most sales reps skip it, so it helps you stand out
  • Most voicemails get transcribed, so your message is likely to be read
What they will see transcribed

If you think about ROI, the time investment is tiny and the downside is basically zero.

Here’s the important part.

I never ask for a call back.

Instead, I reference the email I sent and tell them how to find it. The goal is to drive email opens, not return calls.

🎯 My go-to script:

“Hey Doug, I saw the recent (Observation) and had a few ideas on it.
Sent you an email on 12/16 at 1:53 PM CT. It’s titled (subject line) from Brian LaManna at Gong.io.

Might be the best cold email you’ve ever received. But you’ll be the judge of that.
No need to call back, but I promise it’s worth 30 seconds to read.

Would make my absolute day if you responded.”

Ok, maybe not quite. But 1 response makes it worth it.

This script builds instant relevance, gives them a reason to check their inbox, and adds just enough intrigue.

Maybe even enough to get a reply.

MEME SUNDAY

Let’s make it a huge week!

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The CLOSED WON NEWSLETTER

Actionable sales tips (and some memes) delivered to your inbox every Monday. Trusted by 13,000+ sellers. Read in 2-3 minutes.