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MONDAY UNFILTERED
📚 – Don’t Trust ROI – From a Buyer (1 min)
📝 – 3 Major Trend Shifts on LinkedIn (1 min)
💸 – The 3G’s – a Top ENT AE at Salesforce (1 min)
CONTENT OF THE WEEK
7 Cold-Calling Openers, I have A/B tested:
A cold calling opener is like your fashion style.
What works for one person, might not work for another.
Some people pull off different looks / styles.
It’s about what you feel most comfortable, gives you confidence, and aligns best with your personality
Here’s 7 options:
1. “Look I know nobody likes a cold call, especially on a Monday afternoon, *laugh*, can I share with you why I’m calling?”
2. “This is a cold call. Want to roll the dice?”
3. “It fair if I give you a 27 second spiel – if it sounds interesting we can find time to talk about it, if not you can tell me to go kick rocks, does that work?”
4. “I’m hyper aware I’m literally cold calling you of the blue, can I give you my reason for the call?”
5. “So I know nobody likes a cold call, honestly me included, *laugh*….is it cool if I tell you why I’m calling and then you can decide if you want to hang up on me or if it’s actually worth a conversation?”
6. “Is it cool if I give my absolute best 27 second pitch – if you hate it, you can hang up on me right after. That work?”
7. “Hey it’s Brian, we haven’t spoken before, but do you have a second to hear why I called? I promise to be brief.”
They all work ~equally well.
But it’s fun to mix it up and keep it light.
Tone and tempo > words you say.
Let’s book some demos! ⚡
WIN THE WEEK!!!
