AI-naive GTM with Elena Verna
SPONSPORED
This Thursday, growth legend Elena Verna (Growth @ Lovable) joins Kevin White (GTM @ Common Room) LIVE in conversation on the topic of AI-native GTM.
🙋 RSVP → https://lu.ma/cda4ymy4
📅 Save the date: Thursday, June 12 @ 10 am PT / 1pm ET
Here’s what’s on tap for the convo:
✅ Differences between trad PLG and AI-native growth
✅ Growth frameworks that apply to AI-native products
✅ How to identify a high-intent user from a hobbyist
✅ When and how to go about layering in a sales motion
✅ Metrics, growth experiments, pricing models, and more
It all happens live—Thursday, June 12 @ 10am PT / 1pm ET.
Save your spot for → AI-native GTM with Elena Verna
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A Deal Play, No Other Seller is Using
I’ve started sending this over in every deal cycle.
Confident no one else is running this play.
I asked a top performing AE (Kaylee Ben-Ami), to make a short testimonial video.
She talks about how she uses Gong, the outcomes it’s drove for her, and most importantly…
Why she’d never consider working for a company that did not have Gong.
Especially when it’s led her to become a President’s Club AE.
I embed the video in a digital sales room and share it a few calls into the cycle.
The more stakeholders that view it, the better.
My recommendation:
- Tap one of your happiest customers you worked with to make a short 60-90 second video.
- Ask them to share their buying experience with you in the cycle as well as the specific business outcomes they saw after purchasing
- Embed it into a deal room or Google Drive and use it as a value touch mid-cycle
Real, genuine stories sell.
Recommendations for future topics?
All ideas are welcome!
