This year, I plan to share value-adds throughout the month.
MONDAY UNFILTERED
Sharing my first non-newsletter note this Thursday.
It worked so well last year one SDR booked 10 meetings.
All from one template.
📚 – CRO: Vendor Forced Auto Renewal…. turns lawsuit... [2 min]
CONTENT OF THE WEEK
📝 – Amazing Women to Follow on LinkedIn [1 min]
💸 – 5 Powerful Ways to Use Sales Nav [1 min]
Combining 2 Proven Strategies – The Power of 2X
There are certain strategies that yield higher success rates with prospecting.
Warm Intros, Previous Users, Gifting, follows company on LinkedIn, etc.
When you identify one of those triggers, it’d be easy to just send a quick email.
Try combining that with another powerful strategy.
One Example: Finding a previous user at your new account.
Easy way: Send an immediate email referencing they know your company.
Advanced way: Combine it with another powerful strategy.
Look in CRM and or a Conversation Intelligence tool to identify who that customer worked with in the past.
Likely customer success, account executive, leader, or account manager.
Loop all those people into a Slack message and ask who can intro.
Then draft them up a note to ship off and have them CC you.
Hey Mike,
Congrats on joining the team at ACME!!
One of my colleagues, Brian LaManna (cc’d), noticed that we’re connected. I shared how great you and Steve were to work with and wanted to facilitate the intro.
Brian – will let you take it from here!
Immediately layer on top with a note like this:
Hey Jeremy – really appreciate the intro!!
Mike – So great to meet you! Saw you _____
It seems like ___
Worth exploring at your new role?
Brian
P.S. ______
Warm Intro + Previous User > Cold email to previous user.
Challenge you to think about this with everything you do.
Combining 2 powerful strategies will put you in a league of your own as a seller.
#ClosedWon
