Took Thursday and Friday fully off work to recharge.
MONDAY UNFILTERED
Rest is absolutely needed and returns focus.
Challenge you to take a look at your calendar and take 1 day off in the next few months for a non-vacation.
You don’t have to go anywhere 🙂
📚 – Deals that Went Dark – 2 Ideas [1 min]
CONTENT OF THE WEEK
📝 – 20 best cold email CTAs [1 min]
💸 – Talk Tracks for EOM / EOQ Urgency [1 min]
Best ever cold call script
I respect the heck out of Chris Ritson.
He does sales coaching for SDRs and is excellent at making complex topics easy to understand. He’s also an angel investor and keynote speaker.
The man lives and breathes cold calling, more so than myself.
I’m featuring one of his topics for this week.
Cold-Call Mastery is a combination of 3 skills:
1/ The words you say
2/ How well do you deliver them (tone)
3/ How well do you handle the prospect’s responses (objection handling)
Most people don’t break it down into those 3 parts. Try it. You’ll see it’s easier if you do.
For this newsletter I’m only going to focus on skill number 1; the words you say.
And to master that skill I ALWAYS recommend using script templates.
I’ve tried 100s in the last 10 years.
View the full Google Doc here: Chris’ Cold Call Script
Good luck!!
