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it's a complete system for consistent pipeline generation.

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The Complete Pipeline Generation System for 2025

"I've spent thousands on sales courses and training. This is hands down the most actionable system I've ever used. Booked 4 meetings my first week implementing it."

  • Enterprise AE, Fortune 500 Tech Company

Regular Price: $197

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The Complete Pipeline Generation System for 2025

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Here's What's Changed in Outbound Sales

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Let me be direct: outbound is harder than ever.

I hear the same story from every new SDR and AE:

They give you a standardized two-week training program, hand you a headset, and say "Go make 100 dials a day and let's build some pipeline!"

(Grab some cold brew on tap too)

But here's the reality in 2025:

  • Mass email blasting doesn't work anymore
  • AI tools are making everyone's outreach sound the same
  • Buyers are getting 2-3x more touches than last year
  • Activity metrics have replaced actual strategy

Most companies are measuring success on dashboards and activity tracking, rather than teaching the skills needed to approach outbound with intention.

But here's why I'm excited (for both of us):

The bar is lower than it's ever been to be in the top 1% of messaging to a prospect.

You'll get rewarded in 2025 for doing the unscalable methods - things other sellers refuse to do because it requires too much time or effort.

That's exactly why I rebuilt this playbook from scratch.

It's now double the length (112 pages vs 51) and includes everything I used to:

  • Generate $3M in pipeline in 2024
  • Hit 120% of quota in 11 months
  • Break through to busy executives when others couldn't

No theory. No fluff. Just proven systems that work.

Start building pipeline today for just:

Regular Price: $197

Launch Price: $147

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Start building pipeline today for just:

Who This Is For

SDRs and BDRs

Tired of spray-and-pray approaches?

Get a proven system to simplify your account list and build quality pipeline through thoughtful, repeatable outreach.

"Your outbound system has completely changed how I prospect. Booked 3 meetings this week using just one of your frameworks!"

  • SDR Team Lead

Account Executives

Want consistent self-sourced pipeline?

Learn the exact methods I used to generate $3M in pipeline and hit 120% of quota in just 11 months.

"The best $97 I've spent on my development. Brian's outbound system helped me book 4 meetings in my first week."

  • AE at Fortune 500 Tech Company

Sales Leaders

Stop measuring activity metrics.

Start developing core outbound skills. Give your team a practical roadmap that drives immediate results.

"Finally have a framework I can roll out to my entire team. This is what sales training should be."

  • Sales Director
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What's Inside

A Complete System for Pipeline Generation

"I've been in sales for 15+ years and this is hands down the most actionable guide I've ever read. Already seeing results."

  • Enterprise AE, Fortune 500 Tech Company

Inside this comprehensive guide you'll get:

111 pages of proven Outbound plays

Strategic focuse on “unscalable” methods

45+ proven examples, templates and scripts

Signal-based prospecting breakdown

How to use AI to make your efforts more effective 

Brian’s complete Gifting strategy to land meetings with top 1% prospects

13 proven Sales Navigator search techniques

Advanced strategies for breaking through to busy executives

Regular Price: $197

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About Brian LaManna

I'm not your typical sales trainer.

I'm an active AE at Gong.io who's obsessed with building pipeline that actually converts.

My journey:

  • Started as an SDR at BrightEdge, booking 178 meetings in less than 10 months
  • Closed $2.5M+ as a Mid-Market AE (clients like Mailchimp, Tony Robbins)
  • Hit 286% of quota my first year at Gong
  • Generated $3M pipeline in 2024 (120% of quota in 11 months)
  • Ranked #1 in Self-Sourced Won Pipeline at Gong.io
  • 5x President's Club winner

But what matters most?

I'm still in the trenches every day, testing what works in 2025's environment.

What Your Peers Are Saying

"Booked 2 meetings my first day"

AE at Fortune 500 Tech Company

"4 meetings in first week"

SDR Team Lead

"Your cold email template got me a meeting with a CRO"

Sales Director

"Already seeing 2x response rates"

AE at Fortune 500 Tech Company

"Finally have a system that works"

SDR Team Lead

"This is what sales training should be"

SDR Team Lead

"Worth 10x what I paid"

AE at Fortune 500 Tech Company

Installing the skills is simple:

Secure your copy of Modern Outbound

Instantly download and open up to your desired people

Read the strategies, scripts & frameworks and use them on your very last call.

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FAQs

Everything you need to know.

Who is this resource for?

This resource is designed to serve both sales reps of all stages, as well as leaders. For Reps, you can expect to transform how you approach discovery by making it the foundation of your deal - not just a ‘sales stage’ or a single call. For Leaders, you can use this to increase your consistency as a leader by training your entire team from a repeatable model - not just company material or your past experience.

What makes this different than other playbooks?

More than just a list of questions - this resource is a follow-along guide that will lead you through your entire deal and ensure you’re not leaving any potential commissions on the table. Most Discovery resources don't arm you with the methodology, frameworks, and understanding to increase your skills as a seller. This system gives you everything you need to build on your discovery throughout every deal stage so you can maximize your closing potential.

Who are you? Why should I listen to you?

Great question. Brian has earned 5 President's Club Awards so far in his career - with his latest two coming after achieving 210% and 173% of Annual Quota in both 2023 and 2022 respectively as a Strategic Accounts Mid-Market AE @ Gong. He began documenting his story on LinkedIn where he became known for sharing modern, tactical advice to help other sellers achieve similar results. So far, he's helped thousands of other sellers level up through his LinkedIn presence of 71K followers, his newsletter that 13k sellers read every Monday - and his resources available for purchase that have helped 2K sellers since 2023. You can trust that his advice is actionable, relatable, and easy to follow.

Is it worth the money?

Ultimately, only you can decide that. But thousands of sellers have invested in Brian's resources and are leveling-up their career with the insights, frameworks, and scripts he provides. What would the ROI be for you if this system helped you closed even just 1 more deal a quarter?

Do you offer refunds?

We feel comfortable with your decision to not purchase if you feel it's not a fit. No harm no foul! We’d prefer you decide this isn’t something to invest in instead of "happy-buying" and then asking for a refund because you don’t apply the system to your current role. For that reason, we don’t offer a formal refund policy. Thanks for your understanding.

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