FAQs

Everything you need to know.

How is this different from the previous version?

The 2025 edition includes 75% more content (86+ pages vs. 49), nearly twice as many video tutorials, and completely new frameworks like the POV-Led Discovery Process, Psychology in Sales Discovery, and Executive Engagement strategies. Even if you have the previous version, you'll find tons of new material.

How quickly can I implement this?

You can start using these approaches in your very next call. The playbook is organized so you can immediately apply specific techniques while gradually mastering the full system.

How is this different from discovery courses that release weekly content?

Unlike courses that drip content over weeks or months, Modern Discovery gives you instant access to the complete system. There are no scheduled sessions to attend, no homework assignments, and no waiting for "the next module" to unlock. You get everything immediately so you can implement what you need, when you need it.

Will this work for my industry/product?

Yes! The frameworks in Modern Discovery are product and industry-agnostic. They've been used successfully by sellers in SaaS, professional services, manufacturing, financial services, and dozens of other industries.

Is this just for AEs or can SDRs/BDRs benefit too?

While primarily focused on full-cycle sellers, there are several sections specifically for SDRs/BDRs, particularly around Initial Contact and First Call discovery. Sales leaders often purchase this for their entire team.

Do you offer refunds?

We feel comfortable with your decision not to purchase if you feel it's not a fit. We'd prefer you decide this isn't something to invest in instead of "happy-buying" and then asking for a refund because you don't apply the system. For that reason, we don't offer a formal refund policy.

Copyright ©  2025 Closed Won.  All Rights Reserved.

Your Roadmap from 1st Discovery Call to Closed-Won Revenue

By 6x President's Club Winner Brian LaManna

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Regular Price: $197

Instant Access - No Waiting, No Homework, No Live Sessions Required

Why wait weeks for results when you can improve your very next discovery call?

Trusted By Sales Reps At Leading Companies

What Sellers Are Saying About Modern Discovery

"Been following Brian's content on LI for well over a year now, and by using his tips/advice from his LinkedIn alone literally helped me go from PIP to 93%, 163%, and 150% attainment for three straight quarters.

  • Sam S

Was luckily able to get my hands on his new Discovery eBook today - total game-changer.

It not only adds so much to what's already on his LinkedIn, but it also puts everything into one single document loaded with embedded videos, customizable tools, frameworks, and so many top-notch discovery questions -- all that I can start using tomorrow.

Having this as a guide will be a game changer for sellers, but for sales leaders too.

Can't wait to put this in action and see what my sales start looking like.”

"Amazing work with the recent Discovery Guide. It was one of the best investments I’ve made, and I do not regret spending my own money on it haha. It’s already moving the needle for me, so I wanted to give you a shout!" 

  • Victor B.

"I may or may not have written your favorite discovery questions on sticky notes, put them on my monitor, and used them in my last demo this afternoon. And it may or may not have been one of my best calls of the month."

  • Graham K.

This Is NOT Just
"Another List of Discovery Questions"

Modern Discovery is a complete system for turning conversations into revenue – at every stage of your deal.

Unlike other resources that make you sit through hours of courses and live sessions, Modern Discovery provides an instantly applicable framework that transforms how you connect with prospects from first touch to closed deal.

The Brutal Truth About Discovery in 2025

Buyers have now sat through 100s of discovery calls and demos and are sick of answering the same generic, mundane questions.

What keeps them up at night. Their top 2-3 priorities. All for those details to just be used against them when they decide not to move forward.

In 2025, you need a discovery approach that's a notch above how every other seller is doing it.

The old way of discovery doesn't work anymore:

  • Generic questions that sound like you're going down a checklist from sales onboarding
  • One-and-done approach treating discovery as just a sales stage
  • Surface-level understanding that fails to connect with what really matters to buyers
  • Interrogation style that makes prospects feel like their information is just for your CRM

Modern Discovery (2025 Edition)

The completely reimagined and expanded system for mastering discovery throughout your entire deal cycle

This isn't just a refresh – it's a complete transformation of the original playbook that has helped over 2,000 sellers close more deals:

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70% more content (expanded from 49 to 75+ pages)

Nearly 2x more video tutorials (from 8 to 15+)

3x more question examples (75+ specific discovery questions)

4x more templates (12+ ready-to-use frameworks)

Instant access - no waiting for course releases or live sessions

Self-paced - apply what you need, when you need it

Ready-to-use - copy and paste scripts for your very next call

Regular Price: $197

Used by sellers from: Salesforce, Gong, Workday, Google, Shopify, and 100+ more companies

"I just bought Brian LaManna’s disco call guide and it’s incredible. I had a GREAT process already that’s worked well for years and I still learned a few really smart things I can’t wait to try.”

  • Brendan H.

Secure your copy with any button on this page

Get instant access (no waiting for dripped content)

Implement the framework in your very next call (yes, it works that fast)

Step 1

Step 2

Step 3

How to Get Started

The Fastest Path to Better Discovery:

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No homework. No scheduled sessions. No waiting for "the next module" to unlock.

Regular Price: $197

Inside, You'll master:

Inside this comprehensive guide you'll master:

40+ pages of new content not available in the previous version

ADD TO CART - $147 →

40+ pages of new content not available in the previous version

The POV-Led Discovery Approach

Transform how you open calls with a powerful point of view that instantly differentiates you from 90% of sellers.

"Why Change, Why Now, Why Us" Framework

The psychological triggers that move prospects from "interested" to "I need this now."

The Psychology of Buying Decisions

Master the 5 psychological principles that influence how prospects make decisions:

● Cognitive Reframing ● Loss Aversion ● Active Listening ● Disrupting Status Quo ● Future State Visualization

Modern Multi-Threading

The exact scripts and approach Brian used to connect with the right people before his first call – giving him insider intelligence his competitors never had.

Executive-Level Engagement

The 4-step framework for instantly establishing credibility with C-suite executives and keeping them engaged.

AI-Enhanced Discovery

15+ AI prompts and frameworks that help you prepare faster and uncover deeper insights (without losing the human touch).

The "My Biggest Concern" Technique

The counter-intuitive approach to addressing risks that actually accelerates deals rather than derailing them.

The CFO Buying Checklist

Align your discovery with the 9 critical factors CFOs use to evaluate purchases.

Regular Price: $197

Inside, You'll master:

Why Sellers Choose Modern Discovery

Sales is demanding enough. Your training shouldn't add more pressure to your calendar.

Traditional Discovery Courses:

Require weeks to complete

Force you to attend scheduled live sessions

Overwhelm you with homework assignments

Deliver theory without practical application

Make you wait for the "next module release"

Modern Discovery:

Instant access to the complete system

Implementation in your very next call

Ready-to-use scripts and frameworks

Real-world examples you can copy

Self-paced learning on your schedule

A Proven System from a 6x President's Club Winner

Win President's Club 6 times

Achieve 210%, 173% and 147% of quota the last few years

Consistently close deals at 30%+ win rates

Promote from SDR to Enterprise Sales

This isn't theory or rehashed advice. This is the exact system Brian has used to:

Every framework, question, and technique has been battle-tested in real sales situations with real buyers.

Sales Reps Will:

  • Transform discovery from a sales stage to the foundation of your entire deal cycle
  • Close deals faster by uncovering true buying motivations earlier
  • Boost win rates by avoiding the common pitfalls that kill deals
  • Stand out from the competition with thoughtful, research-backed questions
  • Earn higher commissions by mastering how to align with buyers and position solutions effectively

Sales Leaders Will:

  • Train your entire team with a consistent, repeatable discovery model
  • Improve pipeline health and forecast accuracy with properly qualified deals
  • Guide your reps to continue discovery throughout the entire sales motion
  • Reduce deal slippage with the late-stage discovery techniques
  • Create a modern approach that works for today's sophisticated buyers

Who This Is For

What's New in the 2025 Edition?

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Completely New Frameworks:

  • POV-Led Discovery Process - Establish credibility in the first 5 minutes
  • Psychology in Sales Discovery - The 5-part framework for deeper connections
  • Sales Methodology Integration - How to incorporate the most popular methodologies into your discovery approach.
  • CFO Checklist - The 9 key considerations that drive purchase decisions

Completely New Frameworks:

  • Multithreading Early - Templates for connecting with individual contributors
  • The Bookend approach - Nail group demos and accelerate deal velocity coming out.
  • AI Integration - 15+ specific prompts for various discovery tasks
  • In-Person Meeting Strategies - Checklist for on-site discovery success

New Tactical Approaches:

New Tactical Approaches:

  • Executive-Level Engagement - 4-step framework for C-suite discovery
  • Late-Stage Discovery - "Risk + Action" framework for closing deals
  • AI Integration - 15+ specific prompts for various discovery tasks

New Discovery Applications:

New Discovery Applications:

Regular Price: $197

The Full Table of Contents

All frameworks, videos, and resources included - nothing held back

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Foundation + Mindset

  • Cognitive Reframing
  • Loss Aversion
  • Active Listening
  • Disrupting Status Quo
  • Future State Visualization
  • Methodologies

Second Call (Stage 2)

  • Great Agenda Example (Video)
  • "What We've Learned" with Additional Discovery
  • Using AI to Build "What We Learned" (Video)
  • Reverse Demos

Initial Contact

  • Multithreading EARLY (Video)
  • Preparation Between Meeting Set + First Call
  • UEfficient Meeting Prep (Video)
  • Rapport

First Call (Stage 1)

  • Kicking Off the First Call (Video)
  • Point of View Question
  • Trump Question
  • Pain Funneling - #1 Priority
  • FUsing AI to Supplement / Guide Your POV

In-Demo Discovery

  • My Favorite In-Demo Questions and How to Ask (Video)

Late-Stage

  • Risk + Action Strategy
  • "My Biggest Concern" and Seeking Out Risk (Video)
  • Customer Growth (Upsell / Cross-Sell Discovery)
  • Implementation Strategy
  • In-Person Meetings

Mid Sales Cycle with Your POC

  • Using a Mutual Success Plan in Live Calls (Video)
  • Pre-Group Call Discovery

Exec-Level Demos

  • Step-by-Step Executive Engagement Framework
  • Why Discovery Matters to Their CFO

Regular Price: $197

Get Started with Modern Discovery Today.

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A Personal Note From Brian

P.S. - Try these frameworks in your very next call – they work that fast!

To your success,

Brian LaManna

Brian LaManna

6x President's Club Winner

Hey there,

I wanted to take a moment to share something that's been on my mind lately.

Imagine walking into your next discovery call with complete confidence – knowing exactly how to establish credibility in the first 90 seconds, ask questions that make prospects think "that's a great question," and guide the conversation toward a closed deal without ever feeling pushy or salesy.

Think about how it would feel to have your prospects leave calls thinking "wow, that rep really understood my challenges" instead of feeling interrogated. Picture consistently uncovering the real buying motivations that your competitors miss because they're too busy following their generic discovery checklist.

That's exactly why I created Modern Discovery. This isn't just another list of questions – it's the complete system I've refined over six President's Club wins and thousands of discovery calls.

With 75+ pages of proven frameworks, 15+ video tutorials, and 75+ specific questions, you'll transform how you connect with prospects at every stage of your deal cycle – from first touch to closed won.

This is the exact same system I've used to win President's Club 6 times, close deals at 30%+ win rates, and consistently exceed quota year after year.

What would it mean for your commission checks if you could improve your win rate by just 10-15%? How would your career trajectory change if you became known as the rep who consistently closes the most deals?

Isn't it worth investing in the one skill that makes everything else in sales possible?

I truly believe discovery is the most important skill in sales – and I've poured everything I know into this resource.

Regular Price: $197